Founding period — applications are open

Vetted creator content. Ready-made or made to brief.

License a clip that already exists, or brief a creator to film one. Every creator is reviewed by a person before they can list.

Free to start. Fifteen percent when a clip sells. No subscription.

The SourceUGC brand workspace with the command palette open over it, listing actions such as posting a brief and inviting a teammate.

Where this stands today

  • Applications are open

    A creator applies, a pre-screen reads their samples, and a person makes the decision.

  • The library opens clip by clip

    A clip goes on sale once its creator is approved and the file has passed screening.

  • Briefs open with the roster

    A brief says what to film, how many creators and what it pays. Matched creators apply for it.

  • Reviewed by a person

    A pre-screen reads every application. A member of staff makes the decision.

  • Screened before listing

    Every file is checked for logos, music and faces before it can go on sale.

  • Licensed once, forever

    No rental, no renewal, no expiry. A brand pays once and keeps what it licensed.

  • Real or AI, always said

    A creator picks the label once and it rides on every clip they sell.

How it works

Three screens from the running app. Nothing here is a mock-up.

  1. The browse page with the Real or AI filter open, showing separate counts for real and AI-generated clips.

    Search, or say what you need

    Filter the library by Real or AI, price, length and shape — or post a brief and have a clip filmed for you.

  2. The creator application asking whether the applicant is a real creator or an AI creator, with the Real and AI tags.

    Vetted creators answer

    Creators apply, declare Real or AI once, and a member of staff decides. The label is permanent.

  3. The team settings in a brand workspace: an invite form with an email address and a role, and a note that invitations expire after one week.

    Work from one workspace

    Invite your team, keep briefs and deliveries in one place, and every license you buy stays in the library.

Three licenses, in plain language

A creator sets the price. What each license lets you do is the same on every clip, and every one of them is perpetual.

  • Free to start

    No card to browse, apply, or open a workspace.

  • Fifteen percent when a clip sells

    The creator keeps the other eighty-five.

  • No subscription, ever

    There is no plan to pick and nothing recurring.

  • Standard

    Perpetual, worldwide

    Everyday paid and organic use for one brand.

    • Run it in paid social ads forever, worldwide
    • Post it organically on any channel you own
    • Edit it freely for your own campaigns
    • Cannot be used on broadcast TV or in cinema.
  • Extended

    Perpetual, worldwide

    Adds TV, billboards, connected TV, podcasts, in-store and merch.

    • Everything in Standard
    • Run it on broadcast TV and connected TV
    • Use it out-of-home, in print, in-store and on merch
    • The clip stays on SourceUGC for other brands to license.
  • Exclusive

    Perpetual, worldwide

    Takes the clip off SourceUGC so no other brand can license it.

    • Everything in Extended
    • Full transferable ownership, forever
    • No other brand can license it after you
    • Final: an exclusive buyout cannot be undone.

Every license is perpetual — there is no rental, no renewal and no expiry anywhere on SourceUGC. A brand pays once, and keeps what it licensed. Prices are set by the creator, in US or Canadian dollars.

For creators

The roster is invite-only, and it is being built now.

Apply once. A pre-screen reads your samples, a person makes the call, and your studio opens with upload, screening and payouts already wired up.

Creators keep
eighty-five percent of every license
SourceUGC takes
fifteen percent per transaction, and nothing else
No fee to
join, list a clip or keep one listed
Payouts in
US or Canadian dollars
Apply as a creator
The creator application on a phone, asking which niches the creator films in.
  • Need something filmed?

    Open a workspace, say what you need, and license what comes back.

    Brief a creator
  • Sell what you already shoot?

    Apply once. Approved creators keep eighty-five percent of every license.

    Apply as a creator